Do You Know the Way Cell Gif

Gifs! Gifs! Gifs! How to effectively use GIFs in Social Media

"GIF" or "Jif"? This is our generation's "Tomato, tomahto" – No affair how you pronounce the word, we know that GIFs are here to stay. Luckily, these days people are less concerned with grammar and more than interested in the paradigm itself. The beloved file format of millennials has recently become the default tool of web humor, aslope memes and viral videos. They have become so widely-used, the word "GIF" was named the 2012 Oxford Dictionary Word of the Year.

Once considered juvenile and unprofessional, GIFs are at present a fully accustomed, often essential tool of social media and social media marketing. Furthermore, they are immediately center-catching and hands shareable across multiple social networks. Whether you are already a seasoned designer or simply search for your GIFs from search engines, animated GIFs tin can add together value to your brand and prove off your personality.

Are you ready to animate your social media personality, but non certain where to start? We've created this guide to get y'all started:

What is a GIF?

A GIF (Graphical Interchange Format) is an image format invented in 1987 past Steve Wilhite, a United states software writer who was looking for a way to animate images in the smallest file size. In short, GIFs are a series of images or soundless video that will loop continuously and doesn't crave anyone to press play. This repetition makes GIFs feel immediately familiar, similar the beat of a song.

Who is using GIFs on social media?

Await effectually… GIFs are everywhere! Once upon a time, they were only pop on sites like Tumblr, Buzzfeed and Reddit, but in the past few years, social giants Facebook and Twitter have jumped on the bandwagon. In July 2015, Facebook introduced a GIF search engine to Messenger, while a like search engine was rolled out to Twitter in February 2016. In the following year, over 100 million GIFs were shared across Twitter lone. Taking this into consideration, we think it's time for all of u.s.a. to start taking this image format seriously as an effective marketing tool, more specifically on social media.

Why should I employ GIFs on social media?

Brands who share accurate and engaging content tin can create a close relationship with their audience, and the right GIF tin be the perfect style to make this connectedness. The brusque, looping aspect of this format provides a perfect snack for the attention span of today's consumers. The average file is ii-5 seconds in length, which makes them perfect for grabbing the eight-seconds of attention you are given, equally your followers scroll through their social feeds.

How else can they add value to your concern?

  • GIFs are hands shareable.

  • GIFs bear witness that you're paying attention to trends.

  • GIFs brandish your fun side.

  • GIFs tin add together more context or emotion in a much shorter message.

GIF of the Wix Marketing Team

When should I use GIFs?

These animated wonders bring a dose of youthful entertainment to your timeline. They will not only keep your audience engaged, but will they'll also proceed your brand from appearing too serious. Whether your goal is to build brand awareness, develop a make personality or create more viral content, here'south how you can say it with a GIF:

Evidence off your products

GIFs are dynamic, which allows them to bear witness off details and motion that static photos simply tin can't. The animation allows for a great opportunity to highlight a fundamental function or characteristic of your product.

Gamify your posts

One way to use GIFs to increase your social media appointment is through gamification. Past making it feel more like a game than a social media post, yous'll brand information technology fun for someone to reply or participate.

Game of Thrones GIF made by Wix Team

Provide visual instructions

If a picture is worth a thousand words, how many is a GIF worth? For how-to'southward, stride-by-stride tutorials or recipes, they are a great way to instruct your audition. Since they loop forever, your audience can watch as many times equally they need to fully sympathize.

Go viral with relatable content

GIFs are easy to relate to, which besides translates to shareability on social media. Every social network now makes visual content very big in the news feed, so people are more probable to notice your content and in-turn share it.

Animate your data

This is an awesome way to depict your data in a much more digestible form. Make utilize of GIFs to add some color and motion to ordinarily-tedious statistics.

Provide a sneak peek

Want to build excitement for a time to come product or your side by side Wix Video release? GIFS are perfect for a bite-sized teaser.

Share content that makes yous smiling

GIFs, much like other social posts, don't always have to be about conversion or sales. We suggest yous share some cool stuff sometimes just to entertain your audience. This is actually a good practice to stay continued with your visitors and heave engagement.

Answer in way

If you want to come across as approachable, positive and direct, GIFs are the perfect way to reply to your users on social media. If y'all ever run out of words or emojis, GIFs offer an splendid way to answer to any comment, post, or Tweet in a fashion that's eye level.

GIF of a girl hugging computer

How to make a GIF?

Corking news! You don't have to be a tech wiz to create your own GIFs. Y'all tin can quickly and hands learn how to make a GIF by uploading your images and videos to any of these online tools:

  • Giphy

  • ezgif

  • makeagif

  • Gifmaker.me

On the move?

If yous would like to make GIFs on your mobile device, nosotros suggest Giphy Cam. This app, available for iPhone and Android, will let you to record a GIF with your phone's photographic camera. Once recorded, yous can add effects, filters, stickers and text.

Where to find GIFs?

There's no shortage of places to observe them. One of our favorites is Giphy, but at that place are a ton of places out there, including:

  • Tumblr GIFs

  • Imgur GIFs

  • Reddit GIF subreddit

  • GIFbin

How to post GIFs on social media?

Now that you ameliorate empathize this phenomenon, you can take the tips we provided and get creative.

Upload to Facebook, Twitter, or Pinterest

Blithe GIFs work fine equally a directly image upload from any device to Twitter, Facebook or Pinterest. To add your GIF, just upload your image as yous would whatsoever other image.

Share on Twitter

For a GIF to play inline on Twitter, only place the link at the cease of your tweet equally the terminal links in the tweet are previewed. In one case posted, the GIF will animate inline on Twitter!

Share on Facebook

For a GIF to play in the News Feed or on your profile, the GIF link must exist the commencement link in the mail. Once the GIF is previewed in the postal service, you can remove the URL.

Past Chase Lepard

Community and Social Media Manager

judethaddy83.blogspot.com

Source: https://www.wix.com/blog/2017/11/gifs-in-social-media/

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